Thursday 18 August 2011

Keeping pace with the social networking wars….

Following on from my earlier post about the upcoming battle between Google and Facebook, and the implications for users as both sides try to expand their offerings and enhance user experience, it is interesting to note a couple of changes that are already starting to cause ripples amongst the Facebook community. The first is the addition of a live feed when playing games on Facebook to tell you which of your friends are playing which games, which is all well and good if you use Facebook for fairly serious online gaming or you use games to develop friendships, but it does have a negative impact on the way that Facebook runs, slowing things down quite significantly.

I am unsure whether this is a move towards positioning the site as more of a gaming portal, or just another bolt on feature to try to maintain users, but it seems an interesting development. The other major change that has come around is a little more subtle. There has been a change to the style and function of the like button. This will not have a major impact on users of facebook, but could have quite an implication to companies like this who work with clients to provide social networking presence and generate increased buzz and consequently web traffic and ultimately enquiries. Particularly for those web design and SEO companies who work with entertainment companies, pubs, clubs, restaurants and the like this is going to become more and more important as the number of people who like a site or profile impacts on search engine results.

The way these changes develop and the way in which marketing and website companies respond to them could well be a deciding factor in the way in which this clash of the internet Titans plays out and I for one will be keen to see how it develops…..

1 comment:

  1. The laws impacting employee use of social media are not keeping pace with the technology.

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